In Puppy Luv Spa & Resort, the goal is to successfully manage an animal resort. The journey starts with a meager establishment in the outskirts of a small and casual village. Raise your resort's fame in order to gain a wider variety of clientele. With enough fame, you can move your way up to larger locations, each with a greater population and more dollars to spend. The final location will have the player deal with celebrities (and their pets) while managing a multi-million dollar hotel in the ultimate location: Beverly Hills, California!